Louis Cartier’s Lasting Imprint

CARTIER’S 150th ANNIVERSARYBIBLIOGRAPHY Not long after joining his father Alfred in 1898 at the helm of Cartier, Louis Cartier made his first innovation: he ordered his workshops to forego silver and use platinum instead. He had seen the greater purity of platinum being created in a few workshops, and he did not hesitate to embrace the possibilities of the stronger, non-corrosive metal. Already a step ahead of his peers in his use of the metal, he aspired to create masterful designs that would take full advantage of the strength and brilliance of platinum. The designs would allow greater open space in which to place diamonds and pearls (see photo above). The use of platinum also allowed Cartier to reach another of his goals: to update the Garland style that was favored in Europe in the late 19th century. Instead of the flowers and birds depicted in so many Garland pieces, Cartier
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