Lost in Transition



Turning a browser into a buyer is trickier than you might think. Before you start practicing your sales pitch, think about your floor space.Getting people in the door is half the battle for any retail jeweler. But once they’re in, there’s no guarantee they’re going to spend. Consider that five out of every six customers walk out of a ­jewelry store empty-handed. You need to create a transition zone and get them in the mood.What’s a transition zone, you ask?Before you dig out the architect’s plans from your last renovation, let me stop you; you probably won’t find it labeled on a b
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