London Seminar Sneak Peek



Summer 2011 Jewellery Trends

Jaana Jätyri, founder and CEO of Trendstop.com, a trend-forecasting agency based in London, will reveal some up-and-coming jewelry trends at International Jewellery London 2010, which takes place Sept. 5–8. She gave JCK a preview of trends to come:

“We are seeing a lot of futuristic shapes coming through in jewelry, as well as ornate, ethnic looks,” she says. “Now, it is not so much which metal or material is used, but about exciting, unique shapes and applying the most relevant material, whether gold, stainless steel, or Perspex, to accentuate the appropriate mood of the piece.”