Location, Location, Location



Walk in, log on, and check in: With Foursquare, Loopt, SCVNGR, and Gowalla, you can tell everyone where you are—all the time. It may sound confusing, pointless, or worse, but you’d be surprised.In a world where Facebook can accumulate some 500 million users in five years, you have to look ahead of the curve to determine the next best way to engage with your customers. For many, the future of marketing lies in the burgeoning category of location-based services.What on earth are location-based services?Location-based, or geolocation, services leverage the ability of newer mobile devices to identify where you are geographically and allow you to “check in” to share your locale with the business and your friends. Rewards and discounts from savvy vendors are a critical component of the category’s appeal. At the moment, there is no clear leader in this heavily fragmented space. While
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