Like Father, Like Daughter at NOLA’s Hiller Jewelry



Following in her father’s footsteps led Lisa Biderman home to New OrleansWhen recruiting daughter Lisa to work in the business, Hiller Jewelry president Joe Biderman said pretty much exactly what his father-in-law, Jonas Hiller, once said to him. “Let’s try it out for a year and see if you like it,” recalls Joe. The no-pressure tactic was successful on both counts. After working under Jonas for 14 years, Joe took over the Metairie, La., store in 1991. Now, five years into working at Hiller (alongside her aunt, Patti Hiller Lengsfield, and mom, Joan Biderman), Lisa says she’s found her calling in the intimate suburban New Orleans shop, which was founded by her great-grandfather, Alphonse, in 1918. “Because we’re family, everyone trusts each other,” she says. “And it feels really special that I can make my dad proud.”Role PlayJoe: I run the business end and work with cu
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