Lights, Camera, Action

What’s Next for Zadok Jewelers?Dror and Helene Zadok set up shop in Houston in 1976. Now their three sons are running Zadok Jewelers, and middle son Segev, 33, this issue’s Innovative Retailer, is leading the store’s expansion into a larger bridal salon, e-sales, and online programming with  Zadok TV. “We are basically always implanting something new to do something positive in the community,” says Segev. How are you staying innovative online?We are redesigning our website to be another bridge to our customers or potential customers. We had to link our internal ASC to a back-end program called ShopIgniter to be more efficient for e-commerce. We are going to start with selling diamonds online and then sell engagement rings and other bridal jewelry, as well. We are also going to have Zadok TV on our website. We’ll be interviewing a lot of brand founders

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