Light at the End of the Tunnel

Thank goodness for jewelry's core business of Valentine's Day, Mother's Day, Father's Day, anniversaries, weddings, birthdays, special occasions, repairs, get-out-of-the-doghouse gifts, restyling/remounting shows, semiannual sales, watch battery and strap replacement, pearl strand restringing, insurance appraisals, trunk shows, and the fourth-quarter holidays scheduled in 2009 or else we'd all be wondering what to do this year with the economy in such bad shape. Is business as bad as last year? Are you reducing your staff's hours? Are you cutting back on your advertising and promotions? Are you ready to throw in the towel? I hope not, because there is light at the end of the tunnel. Unfortunately, it probably will be a long tunnel, but for those willing to go the extra mile, business will get better. (And no, wise guys, that is not a train approaching from the other end of the tunnel.)

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