What Lies Ahead 2018

SEO, social media marketing, and trends such as yellow gold and colored stones will dominate the retail jewelry landscape. And don’t forget about those all-powerful millennials!   As the jewelry industry looks ahead to 2018, there are plenty of changes on the horizon. Owners, executives, and experts express optimism even as they contend with disruptions ranging from technology to trends. Here are the new ideas and top priorities they’re embracing for the coming year. 9.93 ct. Lightning Ridge black opal ring with 0.74 ct. t.w. paraiba tourmaline and 3.45 cts. t.w. diamonds in 18k gold; $62,000; Pamela Huizenga; 772-871-0033; pamelahuizenga.com 11.65 ct. rose tourmaline flower necklace in 22k gold with white enamel and 0.73 ct. t.w. diamonds; $13,100; Buddha Mama; 305-439-2059; buddhamama.com Marketing Dominated by Social and Search The digital domain is increasingly i

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