L.I.D. Announces Several Strategic Changes

Israeli DTC sightholder L.I.D. Ltd. has announced several strategic changes to help it develop its jewelry division and enhance its range of bridal and fashion lines for both major volume retailers and independent jewelers.

The firm has established an in-house creative division including designers and merchandisers and has signed an exclusivity agreement with a leading model-making house in Hong Kong, resulting in the June 2005 launch of its first branded line at The JCK Show in Las Vegas. The line, Diavante, followed months of targeted research and was reported to be well received.