Letters

BULOVA DISTRIBUTION MISREPRESENTED I am very concerned about a quote that was included in your “Good Times Are Ticking for Watches” article that appeared in the July 1998 issue of Jewelers’ Circular Keystone. You quoted a jeweler in Virginia as saying, “If you don’t make any money on them [watches], why carry them?” You added that this jeweler “cites competition from outlets such as Kmart, Wal-Mart, and Sam’s Club for lines like Bulova and Seiko.” In contradiction to the comments attributed to this jeweler, we do not sell our Bulova brand watches to Kmart, Wal-Mart, Sam’s Club, or any other mass merchandiser. In addition, it is Bulova’s policy to suggest resale prices to its retailers. It is Bulova’s belief that the competitiveness and profit potential of its products can best be maximized when they are sold at the suggested prices. It is unfortunate that
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