Let’s Talk Synthetics—Or Not

One subject has dominated every diamond industry gathering for the last few years: synthetic diamonds. Or is it cultured diamonds or man-made diamonds or just plain diamonds? The question pivots on who is speaking. Most of the diamond industry, especially diamond producers and their main clients, want the issue to go away. Fat chance. Retailers are divided, from “Bring it on” to “I’ll never touch it.” Jewelry companies are equally divided. This reflects a failure to look an issue straight on and accept facts. Let’s state a few. Man-made diamonds—call them what you will, but I’ll call them MMDs—are here to stay. Diamond people have a fear, legitimate or otherwise, that the loss of diamond mystique will hurt the business. On the other hand, we see these goods sold every day without a problem. So the question may come down to whether one is in business to make money

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