Let White Gold Wear a White Hat

In the United States, white metals such as silver, white gold, and platinum have enjoyed a boom in popularity over the last three decades. This is a function of fashion trends and red carpet events, as well as advertising by Platinum Guild International, Diamond Trading Company commercials, national TV spots by the big chain stores, and aspirational print ad campaigns from upscale jewelry designers. Unfortunately, this growth area for jewelers comes with some baggage. As a retailer, to what degree are you responsible—even obligated—to reveal that some, if not all, of your white gold jewelry is rhodium plated? How do you deal with returns of white gold product whose plating wears off, revealing a grayish to brownish gold alloy underneath? The law does not require the disclosure of rhodium plating, but it is highly recommended, especially if the piece is likely to need replating be

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