LESLIE’S IS FEATURED IN MARKETING CASE STUDY

Leslie’s was the subject of a case study in a business-to-business marketing course conducted recently at New York University. According to company president Andy Ban, the class was presented with background information on the Greenwich, Conn.-based company and its product category, and required to develop marketing strategies that would reinforce Leslie’s dominant position in the gold chain market.

The class was taught by Mark Levit, NYU adjunct professor of marketing. “My goal is to bring my class real-world marketing experience rather than just concepts presented in textbooks,” said Levit.