Legend Jewelers

Mark Priest is president of Legend Jewelers, an American Gem Society store in San Angelo, Texas, that sells a mix of contemporary custom design—including creations that focus on Texas history—and traditional jewelry. The retailer’s historic building, built in 1901, once housed a famous bordello on the second floor. Known as Miss Hattie’s, the space is now called Miss Hattie’s Bordello Museum. 1 What are your best sellers? Leadin QuestionOne of the pieces we make is the Texas Ranger, which is a bezel around a star in the middle, like the famous Texas Ranger badge. It can be worn as a charm or pendant. Around the bezel, it says, “100 percent Texas Woman.” We offer it in 14k gold for about $240 and in sterling silver for about $35. In the three years since we introduced it, we’ve sold more than 1,000. 2 What has been your most successful marketing program?
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