Legend Jewelers

Mark Priest is president of Legend Jewelers, an American Gem Society store in San Angelo, Texas, that sells a mix of contemporary custom design—including creations that focus on Texas history—and traditional jewelry. The retailer’s historic building, built in 1901, once housed a famous bordello on the second floor. Known as Miss Hattie’s, the space is now called Miss Hattie’s Bordello Museum. 1 What are your best sellers? Leadin QuestionOne of the pieces we make is the Texas Ranger, which is a bezel around a star in the middle, like the famous Texas Ranger badge. It can be worn as a charm or pendant. Around the bezel, it says, “100 percent Texas Woman.” We offer it in 14k gold for about $240 and in sterling silver for about $35. In the three years since we introduced it, we’ve sold more than 1,000. 2 What has been your most successful marketing program?

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out