Lee Krombholz, Owner of Krombholz Jewelers

What one advertisement elicited the most response and why did it work? For over three years we've been advertising on CitySearch.com. The Web site has the look and feel of an online entertainment magazine where users can find whatever type of service provider they're after such as a jeweler. Advertisers are charged by the click, so we began with only $100. More and more people were finding us using CitySearch, so I upped that monthly amount to $300. In addition to the find feature, customers can write recommendations. Our listing has a significant amount of customer recommendations making us CitySearch's “Best Jeweler in Cincinnati.” And we always have the No. 1 listing when people use CitySearch.com to find a jeweler in Cincinnati. Our presence on CitySearch.com has also helped with the store's SEO (search engine optimization) on search engines. Eighty percent of our

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