LED Role: Bright Ideas for Retail Jewelers

New innovations in lighting put the spotlight on light-emitting diodesLighting may not be something shoppers consciously notice, but the right light can make cases more appealing and turn browsers into buyers.LED (light-emitting diode) lights are the A-­listers of the lighting lineup. They provide a better spectrum of light than fluorescent bulbs and are far more energy-efficient than ceramic metal halide fixtures, a favorite of jewelers a decade ago.“LED lighting seems to be the wave of the future,” says Keith Kovar, a principal of GRID/3, a New York City interior design firm. “It’s now been developed sufficiently so that it starts to become really useful.” Specialists who create lighting for jewelry showrooms are developing new LED variations to help jewelers solve their lighting challenges.Consider museum-style showcases, says Howard Gurock, president of Tappan, N.Y.–base

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