LaunchPad

Music artist Jay-Z's seven-year-old fashion firm Rocawear has unveiled a limited-edition fine-jewelry line in cooperation with Lucas Designs. The Rocawear merchandise features 150 pieces of men's and women's styles in 14k and 18k yellow and white gold with diamonds. Retail prices range from $500 to $10,000. They're sold exclusively at the Roc POP Shop in New York's Times Square (formerly an athletic shoe store called Training Camp). Motifs include feathers, flames, bamboo, and the letter R and the combination RW in script. Lucas Design's vice president, Daniel Landver, says his firm sought out Rocawear to diversify its brand portfolio. “We are big fans of Jay-Z and have watched his company grow and wanted to be a part of the excitement that he was creating,” Landver told JCK. “The RW flame logo also gave us huge potential for design concepts.” Rocawear, Lucas Design International
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