Industrial gray, natural textures, and high-sparkle lighting: Here’s how the chicest jewelry retailers are adorning their stores Despite all the attention being paid to e-commerce and social media, the look and feel of your brick-and-­mortar store are still vital to your brand identity—and, when done well, a key driver of sales. If it’s been a while since your interior has seen a refresh (or even a coat of paint), maybe it’s time for a change. We’re not necessarily talking about a full renovation: Even a small-scale reboot can bring in current trends and make your store more inviting. A Study in Contrasts The industrial trend in residential and commercial design has not gone unnoticed by jewelry store owners. Likewise, the minimalist-boho vibe that rules Instagram style feeds (e.g., textured walls, woven textiles, live-edge furniture, and accents of Mongolian lamb) has tr