Last-Minute Tactics for Better Holiday Sales and Beyond

Despite the dismal state of the economy—and despite all your natural tendencies—now is not the time to let a foxhole mentality set in. You can still influence this year's holiday sales for the better, and you can also stack the deck in your favor for the start of 2009. Here are some last-minute ideas gleaned from the recent JCK webinar to help make this the best season it can be. Make a careful review of your inventory and what is still to be delivered between now and Valentine's Day. Identify your best values and your best perceived-value products and then meet with your advertising agency rep and your Web master and designer, and feature these products in some simple trifold ready-to-mail flyers. Lead with your best values. Trot out your best brand names if you carry any signature products. This is the time to get past the basics and the cheap and cheery. Give your customers the
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