La Dolce Vita for Italian Goldsmiths

The World Gold Council (WGC), in partnership with the Vicenza Fair, has unveiled 430 gold jewelry pieces designed and produced by Italian goldsmiths as part of Gold Expressions 2005, a product-development program aimed at reinvigorating exports of Italian gold jewelry and reviving the desirability of gold jewelry worldwide. The collection is traveling this year to Italy, the Far East, the Middle East, and India, the world's other primary markets for gold jewelry. Using the findings of a global study of primary consumers of jewelry, WGC for the second consecutive year created a design brief challenging Italian gold jewelry manufacturers to produce gold necklaces, rings, bracelets, and earrings to satisfy the evolving preferences of jewelry consumers around the world. The study, which was based on research among gold consumers in the United States, China, India, Europe, and the Middle Ea
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