Parul Kuki Seth has parlayed a fashion background and spirited sense of style into a serious jewelry brandLuxury jewelry brands tend to develop a recognizable aesthetic and stick with it. Parulina designer Parul Kuki Seth approaches her work differently, mixing jewel-encrusted rings and drop earrings that evoke memories of Grace Kelly and Princess Diana with thorn-motif cuffs and snake studs that reflect Seth’s self-professed “bohemian Goth” taste. In TV terms, Parulina is one part Downton Abbey and two parts Game of Thrones, a combination that attracts a high-end clientele hungry for un