Kuki’s Fortune: Talking to Parul Kuki Seth of Parulina



Parul Kuki Seth has parlayed a fashion background and spirited sense of style into a serious jewelry brandLuxury jewelry brands tend to develop a recognizable aesthetic and stick with it. Parulina designer Parul Kuki Seth approaches her work differently, mixing jewel-encrusted rings and drop earrings that evoke memories of Grace Kelly and Princess Diana with thorn-motif cuffs and snake studs that reflect Seth’s self-professed “bohemian Goth” taste. In TV terms, Parulina is one part Downton Abbey and two parts Game of Thrones, a combination that attracts a high-end clientele hungry for unique accessories.“Classy and edgy—that’s exactly what I want to do,” says Seth, whose dual sensibility can be traced to her international upbringing and background as a fashion designer. “My jewelry is inspired by royalty and medieval architecture, by fairytales and nature and haute coutur
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