Knock It Off!

Jewelry knockoffs have long annoyed jewelry designers and manufacturers and affected the business of retail jewelers. But today, the focus on knockoffs has intensified because of the rise of branding and the Internet as well as the vigorous prosecution of jewelers, other retailers, and suppliers by leading designers and big-name trademark owners. The financial impact of knockoffs on the jewelry trade is hard to calculate. None of several government agencies, jewelry trade groups, or designer groups contacted by JCK could quantify the loss suffered by U.S. designers and manufacturers as a result of "copycats." However, Tom Rossi, general manager of the Manufacturing Jewelers & Suppliers of America (MJSA), suggests it probably is "in the millions." And of course, no jewelry designer gets royalties from knockoffs of their creations. Growing or slowing? There is disagreement in the t

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