Kimberly McDonald, Force of Nature

Charting the designer’s rise from combing rocky driveways to making jewelry and home decor coveted by the celeb setAll fashion talks about now—or seems to talk about—is social media: where it’s going, who’s doing it, and how. Not on board? Good luck with that. So it’s not surprising that jewelry designer Kimberly McDonald has active Facebook and Twitter accounts (@KMD_Jewelry), the latter of which is a savvy mix of the professional (press updates, bauble shots) and personal (Gummy Bears! Minnesota Vikings!).But if you thought this was all part of a grand scheme—a pointed business strategy—to reach a larger demographic and push a branding message with McDonald front and center, think again. She’ll readily admit that she’s not much of a planner. Things just happen. One thing leads to another. And as the Asheville, N.C., native traces her career—from boutique owner to

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