Kentucky Pride: Talking to Hank Davis of Davis Jewelers in Louisville, Ky.



It’s about more than just the transaction at Davis Jewelers1. What one advertisement or promotion elicited the biggest response, and why do you think it worked?We do a buying event where we have someone who was recommended to us come in and buy jewelry, silver, watches, and gold from individuals. We host it from noon to 5 p.m. on a Sunday, Monday, and Tuesday. That first time we held it a few years ago, we pulled up to the store at 11:30 a.m. and there were 25 cars in the parking lot already. We’ve done it once or twice a year ever since then. We really look at it as a community service. I was hesitant to do it at first, but my ­oldest daughter, Ashley, wanted to, and she pretty much runs the business now. My other daughter, Amy, works in sales and merchandising, and they’re both just flourishing.2. What was your finest hour in the realm of customer service?I sold a watch to a cli
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