Kentucky Jeweler Finds Local Fame After Self-Produced TV Commercials Go Viral



A small budget yields big commercial appealMelissa Tan wasn’t sure what the response would be to Little John’s Derby Jewelry’s first-ever TV commercial in 2011: an intentionally campy spot featuring a woman stuffing gold ­jewelry into an envelope. (The message: Don’t mail your gold—bring

Sorry, only available for JCK Pro subscribers!

SUBSCRIBE TO CONTINUE

Already a JCK Pro member? Log in

JCK PRO

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out