Keeping Up With the Joneses: Talking to the Family Behind Sissy’s Log Cabin in Pine Bluff, Ark.

Sissy & Co. have come a long way from that unheated termite-laden Arkansas log cabinFamily-owned fine jewelry stores aren’t rare. But Pine Bluff, Ark.–based Sissy’s Log Cabin boasts more family than most. Eleven of its employees hail from founder Sissy Jones’ family—including her husband, Murphy Jones, and son Bill Jones, now co-owner of the company. Sharri Jones, who’s married to Bill, heads up the retail chain’s events and antique and estate departments. And their sons, GIA-trained gemologist William Jones and college student Wyatt Jones, are ably ushering the third generation of Joneses into the business. The company has humble roots—Sissy’s first store was inside a tiny log cabin infamously riddled with termites. Forty-five years later, her business is a powerhouse; the four-store chain is the largest independently owned jewelry retailer in Arkansas. The secret to t

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