Keeping Good Salespeople

Good help is not only hard to find but also hard to keep. Most jewelers (54%) polled in a new JCK national survey say they've lost good salespeople in recent years, often for reasons over which the jeweler has no control, such as health or family issues (e.g., having a baby, relocating) or getting a job in another industry. But two out of five (38%) cite two reasons jewelers can control. Almost one-fifth of jewelers polled said that in the past five years they had fired a good salesperson "for cause." Experts say there are a few ways to prevent such a situation, or at least reduce the chances that it will happen. One is better scrutiny before hiring, says jewelry job recruiter Suzanne DeVries, president of Diamond Staffing Solutions. She does credit and background checks and drug tests "on every single candidate we interview for our jeweler clients, something all better retailers do.

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