Keeping and Increasing In-Store Traffic

The convenience of shopping online and the ability to create your own ring weaken the need for consumers to visit a brick-and-mortar store. So, jewelers must create the desire for customers to visit their store and reward them with a memorable shopping experience. At Exclusively Diamonds, we've implemented four programs that have created traffic, generated excitement, and increased sales. Clean-and-check postcards: We send a postcard to customers every six months to remind them of the importance of cleaning and checking their jewelry. This allows us to check prongs, buff the gold, and clean stones. This free service makes our jewelry look spectacular years after it is purchased. It also allows the customer to see new inventory, fill out a wish list, or make a purchase while they wait. It's important that staff work together so that while one person cleans the jewelry, another entertain

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