Kathy Corey, Day’s Jewelers, Maine and New Hampshire

1. What is your single best money-saving initiative? In 2007 we made a significant investment in a new Web site platform that ultimately allowed us to cut $600,000 from our promotional budget by eliminating traditional forms of advertising during 2009. To support the new site we hired a full-time in-house photographer and two copywriters to increase the number of jewelry pieces online. Currently we have 8,200 SKUs online at www.daysjewelers.com with a goal of reaching 10,000 by year's end. In addition to doubling online sales over the last year, the site continues to drive customers from
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