JVC Publishes New Consumer Publication

Jewelers Vigilance Committee has created a new consumer brochure titled “Buying Jewelry? Do Not Be Fooled by the Word 'Wholesale' in Advertising” to help consumers understand that it is misleading for retailers to advertise as a wholesaler to the public. The brochure explains important advertising wholesale pricing information, including the difference between a wholesaler and a retailer, online wholesale advertising, and legal issues. JVC members will receive the brochure free of charge. JVC members and the jewelry industry can download the brochure from JVC's Web site at www.jvclegal.org. The brochure is in PDF format. In addition, JVC has compiled individual state advertising wholesale laws. Jewelers can e-mail Jo-Ann Sperano, JVC's paralegal/mediator, joannjvc@aol.com, with questions about advertising wholesale laws in their state.

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out