How Will Jewelry Retail Bounce Back After COVID-19?



Just about everyone agrees that when the COVID-19 lockdown ends, the world will look different. But no one is sure what that new America will look like in the wake of an unprecedented public health and economic crisis. For now, perhaps the best model is China, where COVID-19 was discovered, and where restrictions had mostly been lifted at press time in May. Early indications are that China is experiencing a surprisingly V-shaped economic recovery, with a sharp, quick upturn, especially in the luxury sector. After months of ­being cooped up, many consumers are engaging in what they call revenge shopping—a term originally used in China to describe the spending sprees that followed the liberalization of the economy. “There has been a pent-up demand, and [consumers] are ready to treat themselves,” Jeff Unze, president of strategic partnerships at BorderX Lab, told The Business of Fa
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