Jewelry’s Major Retail Competitors

You might know who your local jewelry competitors are, but do you know your non-jewelry sources of competition for consumers’ discretionary income? On a national level and in the retail arena, here’s what jewelers are up against:

Type of Store 2002 Sales (in millions)
* Other retailers include health and personal care stores; gasoline stations; camera and photographic supply stores; book, music, sporting goods, and hobby stores; all other car and parts dealers; and more.
Source: U.S. Census Bureau Unadjusted Monthly Retail Sales, JCK analysis
Jewelry Only $25,131
Product-specific Outlets
New-Car Dealers $669,217
Restaurants/Bars $334,605
Home Improvement/Garden $300,932
Furniture/Home Furnishings $94,978
Men’s and Kids’ Clothing/Leather Goods $90,627
Radio, TV Electronics $49,975
Women’s Clothing $34,331
Beer, Wine, Liquor $31,324
Computer/Software $24,950
Shoes $21,785


General Merchandisers (sales of all merchandise, excluding leased departments)
Warehouse Clubs/Superstores $193,541
Discount Department $136,621
Electronic Shopping/Mail Order $116,705
Miscellaneous $104,507
Conventional/National Chain $89,291
All Other General Merchandise $36,221


All Other Retailers* $1,225,271
Total 2002 Retail Sales $3,580,012 ($3 trillion, $580 billion, $12 million)

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