My Day Behind the Jewelry Counter



Our reporter spent a Saturday in April shadowing the pros at I. Gorman Jewelers in Washington, D.C. Here’s what she learned about luxury retailing in the age of smartphones and social media. "Whatever I get, it needs to be something I can wear to the gym,” says a woman dressed in upscale yoga wear as she tries an eternity band set with truly gargantuan ­baguette-cut diamonds on for size. Standing a few feet away is Adam Gorman, co-owner of fine jewelry store I. Gorman in Washington, D.C. “I get it,” he says, smiling and giving his client, who happens to be a cast member of the Bravo TV series The Real Housewives of Potomac, plenty of space to contemplate whether the gleaming ring is gym-ready. The pair have been moving around the stor
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