Jewelry Makers Look to the U.S. Market

German jewelry’s innovative design and quality has long been prized by knowledgeable U.S. jewelers and consumers. But concerns about higher prices and a dearth of German companies in the U.S. limited German jewelry’s market here. Until now. Spurred by Europe’s recession and the lucrative U.S. market, more upscale German jewelry manufacturers – including small ones – are opening or expanding existing U.S. operations to provide on-site sales and service. More German companies are designing jewelry to combine European style and American preferences, while instituting cost controls and product innovations. Smaller companies are entering the U.S. as groups with a single agent. Some Germans also go direct to retailers, offering regional exclusivity and special terms in return for their jewelry being spotlighted in stores. Changing times Upscale jewelers and wholesalers have lon

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