Jewelry, Italian Style



Sometimes leaving the fold is the only way to discover how much you learned from your familyIn 2001, before Veronica Mazzarese signed on as manager of her family’s store, Mazzarese Fine Jewelry, she did a stint at a jewelry boutique in another state. “I found out really quickly that I knew more than everyone else who worked there,” says the 34-year-old, who, growing up, never thought she’d one day be helming the business her parents, Tony and Tosca, opened in 1981 in Leawood, Kan. But running another store made Veronica realize “that I really do have a passion for this industry,” she says. Though Tony and Tosca founded the store, Veronica is a fourth-generation jeweler on her paternal side. Both her grandfather and great-grandfather, who lived and worked in Italy, were whizzes on the jewelry bench. “She really knows the whole business,” says Tosca. “And that makes it re
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