Jewelry for the Millennium-Minded

Year 2000 is finally here, and the next 12 months offer jewelers a once-in-a-lifetime opportunity to build traffic and boost business with millennium-themed products. To help you get off to a good start, we've selected some of the most impressive 2000 products on the market. Whether it's a simple charm or an elaborate diamond necklace—or the world's most expensive pen—each product represents a chance to increase sales while offering customers something special to mark a special year. Americana for the Third Millennium What about an American angle for your millennium merchandising? The U.S. Historical Society has an appealing one: an emblem depicting a pair of bald eagles—one “looking proudly to the past” and the other “confidently to the future.” The society is a nonprofit educational organization dedicated to raising awareness of American history and culture, and it ha
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