Jewelry, Fashion, and Art Collide in a Hip Oregon Boutique

The youngest generation of any family-owned ­jewelry store is bound to push for change in the business. But Tobey Ritchie, whose grandfather founded Harry Ritchie’s Jewelers in Eugene, Ore., in 1956 (now 17 locations strong), had a vision for jewelry retail that was so out-of-the-box, she had to invent a new retail concept to bring it to life. Ritchie recently opened H Boutique, a fashion-focused ­jewelry shop that’s tucked inside the Inn at the 5th, an equally new hotel in hip Eugene. Her goal: “To have fine jewelry come together with art and ­fashion in an environment where pampering and unique services are all happening at the same time,” she says. Aside from stocking jewelry from Tacori, Alex Woo, and Scott Kay, the concierge-driven outpost offers jewelry styling services, a new spin on jewelry cleaning (more on that below), makeup touch-ups, hand massages, and a revolving

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