Design collaborations are a smart way to generate buzz, reach new audiences, and ultimately drive sales. Here’s what makes the model successful—and how jewelers can make it work for them on a local level. Although 2020 has been tough going, the year began with some memorable jewelry design collaborations that epitomized why alliances between like-minded brands are so popular—and powerful. There was the Lark & Berry x Diamond Foundry suite from the Academy Awards in February, followed by Jennifer Fisher x CB2 in March. And more recently, to the delight of watch collectors worldwide, Swiss manufactures MB&F and H. Moser & Cie mingled their DNA to cocreate two extremely rare limited-edition timepie