Ways to Give Jewelry Customers the VIP Treatment

How does your store go above and beyond to make clients feel special? The biggest thing for us are those one-on-one interactions. If it’s an out-of-town client and I happen to be in their city, I’ll call them up and see if they want to get together—not necessarily to try and sell them something, but just to keep the dialogue going. If I had a special piece made out of ovals for a customer, I know they love ovals; if I then happen to get something oval in, I’ll call and let them know. Our customers like that they don’t have to jump through hoops. We take care of them. —Ronnie Agami, president/co-owner, Universal Diamonds, Atlanta, universaldiamond.com   We have two rules when people come into our [four] locations. First, the customer is always right. And second, if the customer is wrong, please refer back to rule number one. No problem is too big or too small. We
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