Jewelers, What’s Your Cure for the Summertime Blues?

Q: What’s the most creative way to capitalize on slow summer months?—Vic Hellberg, owner, Hellberg’s Jewelers, Marshalltown, IowaA: “Charity events…are a great way to get exposure so people don’t forget about you in a slow sales time. Even if customers aren’t coming in to buy something, a charity event can serve as a means of clienteling. Last summer at our Milford store, we participated in a community fair that enabled us to sell some colorful store-brand watches, with a portion of those proceeds benefiting the Ocean Conservancy.” —Cindi Rottermond, vice president, Rottermond Jewelers, Milford and Brighton, Mich.“We’ve been fortunate over the past couple of summers in that we’ve been busy. But we do host our once-a-year anniversary sale at the end of July and early August for a week to 10 days. We’ve done it for 10 years. We have a closeout case, and otherwise,

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