Jewelers Think Big With Billboards

Why more and more retailers are banking on billboards to boost branding and bolster salesAt a time when retailers are buying Google Ads and tweeting store specials, advertising on billboards may seem quaintly retro—and not in a good way. But for many independent jewelers, billboard promotions are making big impressions on clients, generating traffic and sales in the process.“There is nothing better than driving by a 14-by-48 foot sign with your store’s logo on it,” says Phil Kajca, owner of two J. Foster Jewelers in Toledo, Ohio, and a Pandora boutique in Ann Arbor, Mich. “It projects the right image. I mean, your logo is the size of a Volkswagen Beetle.”Not that size is the only thing that makes people sit up and take notice of a billboard. Kajca learned that lesson in ­September 2009, when he ran a billboard featuring a pretty young woman flipping the bird with her ring fi

JCK PRO is transitioning its services and the PRO login will no longer exist as of May 31, 2023.
For questions or support, please contact Customer Service:

Already a JCK Pro? Log in

Log Out

Are you sure you want to log out?

CancelLog out