Jewelers Mutual Turns 90

Jewelers Mutual Insurance Co. (JM), the nation's only insurer specializing in jewelry, marks two milestones this year. It's 90 years since the company was created in the back room of a Wisconsin jewelry store, and 50 years since it began offering personal jewelry insurance to consumers. Today, JM insures close to 40% of the U.S. jewelry industry—some 10,000 businesses (retailers, wholesalers, manufacturers, appraisers, and other jewelry-related businesses)—and more than 120,000 individuals' jewelry, worth over $1 billion. So there was a celebratory mood in mid-July during festive events marking these anniversaries at JM's headquarters in Neenah, Wis., at a gala dinner attended by trade and civic leaders (July 15), and during JM's annual policyholders meeting (July 16). "Celebrating a milestone such as our 90th anniversary is truly exciting, especially since statistics show a vast

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