Jewelers’ Gem Labs Boosting Prestige & Priofits

A customer walks into your store and hands you a ballerina style ring with a large green center stone. "Is this a real emerald?" she asks. You could wing it, take an "experienced" stab at the stone's identity and answer "yes." Or you could be more cautious and turn to your trusty laboratory equipment for an identification. That is, of course, if you have the equipment and know how to use it. The first route would put you in the company of a lot of jewelers. From a legal standpoint, however, you'd be better taking the second route. If you don't have the equipment, figure out how much it would cost (the chart on page 59 should help). If you have the equipment but don't know how to use it, figure out how much a basic gemological education or hiring a gemologist would cost. Then ask yourself if the investment would pay for itself over time and possibly increase business. Jewelers who h
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