Jewelers’ Christmas 2013 Mostly Merry



Jewelers told JCK they were pleased with their 2013 holiday sales—although a sizable minority found business tough, with consumers still cautious and watching their wallets.For most, however, it was a holiday to celebrate. Steve Hammalian, co-owner of Little Treasury Jewelers in Gambrills, Md., said his December sales were up 37 percent. “The season was smoother than in prior years,” he said. “Customers were relatively stress-free and a little more relaxed. They didn’t seem to have as much financial pressure.”Cindy Bernard, owner of Dell Williams Jewelers in Santa Cruz, Calif., was equally pleased with customer turnout, calling holiday sales “way better” than 2012: “There was more foot traffic in the store, and instead of relying on a few big sales to carry us through, we had more sales, which is what ­everybody wants: more people out shopping.”At Michael Tish Jewele
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