Jeweler Sued Over Christmas Snow Promo



So much for the Christmas spirit. A North Carolina ­jeweler who returned thousands of dollars in a holiday snow promotion was sued because he didn’t refund one man’s sales tax.Last October, Alan Perry, owner of Perry’s Emporium in Wilmington, N.C., announced that customers’ holiday purchases would be free if 3 inches of snow fell on Christmas in Asheville, N.C. When 6 inches fell, Perry refunded some $400,000 (mostly paid for by insurance).But local resident Tom O’Neill took Perry to small claims court, arguing he paid $7,616 for his jewelry, but was reimbursed only $7,052 (the total sans sales tax).On March 28, a local judge dismissed the case, ruling that tax revenues belong to the state of North Carolina. Perry tells JCK that line No. 7 of the promotion rules said that the cost of sales tax was excluded. “I had 400-plus ­customers, and I had one who wasn’t happy,” he
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