Baseball superstar Derek Jeter, of the New York Yankees, recently hosted the launch of Movado’s new Series 800 Chronograph at Macy’s Herald Square flagship store. Fans and watch enthusiasts lined the aisles to get a Movado Series 800 baseball cap and to shake hands with Jeter. Those who bought a Series 800 watch that day were invited to a private cocktail reception with Jeter. The event also kicked off a monthlong charitable initiative by Movado for Jeter’s Turn2 Foundation. Movado donated $100 for every Series 800 sold at Macy’s Herald Square during November, with a minimum donation of $10,000. Jeter founded Turn2 to motivate young people to turn to healthy lifestyles, academic achievement, and leadership development, and turn from drugs and alcohol. Jeter is featured in Movado’s new Art of Performance ad campaign for the 800 collection.