JEC Focuses on Education and Networking

Approximately 150 jewelers from 14 Midwestern states converged on the Doubletree Hotel in Overland Park, Kan., for two days of educational seminars, networking, and a chance to see products and services from about 50 vendors during the Jewelry Executives Conference. The fifth biennial regional conference for owners and managers of independent jewelry stores, held this past April 1 and 2, is the product of four Jewelers of America state affiliates (Kansas, Missouri, Oklahoma, and Nebraska/South Dakota). Founded in 1998, the conference receives the bulk of its support from JA. Its success has led JA to encourage its members to start other regional conferences. “JA is looking at this real closely,” says Jerry Brunell of Brunell’s, Wichita, Kan., a JEC executive committee member. “It’s not economically feasible for some state organizations to have state conferences. So they are
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