The Jewelry Consumer Opinion Council, which regularly surveys an e-panel of fine jewelry consumers throughout North America, is conducting a comprehensive consumer and trade study on color for the American Gem Trade Association. The research will consist of a two-part tracking study to compare and contrast the results with a previous study on color.

Part 1 will study perceptions, preferences, and behaviors related to colored gemstones and cultured pearls. Part 2 will consist of a jewelry-industry study on colored gemstones and cultured pearls, targeting retailers. The complete report of findings and analysis will be available free to retailers who participate in the trade study. JCOC is a division of MVI Marketing Ltd.

For more information, contact AGTA at (800) 972-1162 or MVI Marketing Ltd. at (805) 239-2994, ext. 101.