JCK5: Fonts to Make Your Ads Pop Off the Page

The typefaces you choose for print advertisements “should definitely reflect you and your business,” says Washington, D.C., adman Dan Rosenthal, who recommends asking yourself, “What is my or my business’s voice?” when perusing options. Below, a few iconic (and ultra au courant) fonts to help kick-start your creativity.This bolder-than-bold sans serif typeface, which was produced by American type designer Morris Fuller Benton in 1902, is often paired with more delicate-looking type to accentuate its shapeliness.The delicate Didot family of serif fonts is elegance personified. HTF Didot was created by Jonathan Hoefler and Tobias Frere-Jones for Harper’s Bazaar in 1991 (this is a very slight variation) and it still reeks of fashion.This modern typeface, which was ­commissioned by GQ (the mag has a custom version of its own) is an art ­director fave; look closely and you’ll

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