JCK Spotlight Platinum: White Noise



A new Platinum Guild International study reveals growing interest in entry-level platinum and a surprising sales spike thanks to the rising price of gold.Over the past several years, gold and platinum prices have performed a dramatic tango on world markets. Having climbed to historic highs, with the former still rising, the metals have slipped into virtual parity on more than a few occasions.The circumstances—combined with the effects of the economic crisis—have thrown the industry into a tizzy. In search of low-cost solutions for consumers and retailers with a soft spot for white metal, Platinum Guild International launched a high-profile campaign to promote entry-priced platinum that retails for $5,000 or less. To determine the effects of the campaign thus far (it began in 2010), the organization recently commissioned a survey of retailers about platinum sales. The survey queried 4
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out